This, among other things, is what makes me wish nobody cared about branding. The trademark should be meaningless.
It's just another store with no real relation to the original other than the name.
Zellers in name only. Not sure why they'd even want to bring it back, Zellers was a crappy place to shop before they closed.
ikr, I saw on reddit a lot of people seemed to like zellers for some reason, idk, are different Zellers' different?
Probably nostalgia. I remember them being largely empty with inflated prices on the stuff they still sold, and the customers were few and far between. Made for a pretty depressing place to be.
It seems really weird that Canafian Tire bought the Zeller's motto, but not the name or branding.
This, among other things, is what makes me wish nobody cared about branding. The trademark should be meaningless. It's just another store with no real relation to the original other than the name.