It is criminal that the reporter didn't open with "A man, no plan, a canal ..."
I detest irrelevant ledes, but sometimes you have to bend the rules. The day Leslie Nielsen died, we nearly ran the refers of both sides of the flag (keying to the same story, and having horizontally flipped the cutout on the right) with the left saying "Nielsen dead at ##. Surely, you can't be serious." On the right was "I am serious, and don't call me Shirley." It went all the way to the top to get shot down ... my boss was totally on board.
It is criminal that the reporter didn't open with "A man, no plan, a canal ..."
I detest irrelevant ledes, but sometimes you have to bend the rules. The day Leslie Nielsen died, we nearly ran the refers of both sides of the flag (keying to the same story, and having horizontally flipped the cutout on the right) with the left saying "Nielsen dead at ##. Surely, you can't be serious." On the right was "I am serious, and don't call me Shirley." It went all the way to the top to get shot down ... my boss was totally on board.
Ponnama!