Execs of a company that makes bajilions dollars a year want to buy a new yacht, so they make the most corrupt, greedy, and stupid decision imaginable. There is a mass exodus of consumers who pay these shitty execs in the first place, resulting in losses.
Being an exec is a job even the stupidest motherfucker can do and it shows
This isn't even the part that's supposed to make them money. This is investor bait. They announce this and idiot investors who have no idea how this will damage Unity's userbase jump on their stocks thinking it's about to earn a lot more money. The CEO of Unity just sold 2,000 shares. He fucked both his company, the industry and his investors for a quick buck.
This is a symptom of the casino that is the stock market. No-one cares about revenue, as long as share prices increase and they can sell before prices drop again. The result is short-term decision-making, and everyone who "matters" likes it.
The call-home code can probably be disassembled, extracted and put on a loop, no need to actually install anything. Ddos the server with "install" messages.