Microsoft made TPM 2.0 mandatory for Windows 11, but the average user doesn't care or even know about the technology. Microsoft might be selling the wrong story.
Ever since Microsoft announced Windows 11 almost four years ago, there has been significant controversy on a fairly regular basis about stringent hardware requirements that need to be met in order to legitimately run the operating system. A major concern revolved around the fact that Windows 11 mandates TPM 2.0, something that is not present in older processors, rendering otherwise perfectly fine PCs obsolete.
When an average person purchased a Windows 10 PC years ago, they did not ask the retailer if the hardware also included TPM. The customer may care about Windows Hello in their potential purchase, they don't care about how it's more secure through TPM 2.0. This technology, while useful, doesn't matter to your regular home user. Most people don't utilize or even know about BitLocker encryption, in fact, they'd probably be more concerned about the performance hit that could result from disk encryption.
The common Windows 11 user assumes that the operating system's security is built-in, and as long as they have a secure password that allows them to login to their PC and use it, they should be fine.
The average Windows user doesn't care about viruses or malware either. Without any protection, however, it would be foolish to connect such a system online.
Hate Windows because lack of privacy, but note how much security the system has built-in behind the scenes, to mitigate the constant attacks against the most popular desktop OS.
The average user of any system doesn’t care about security until after they’re suffering consequences, at which point they’re quick to blame every external party
The average Windows user might not care, but the average Windows license buyer is probably a corporate IT department, which tend to care about compliance quite a bit...