Perplexity rips another page from the Google playbook with its own browser, Comet

Perplexity has released its own web browser called Comet, and it's clearly aimed at Google.

The AI search upstart has taken a page straight out of Google's playbook to try and supplant it: Comet comes with Perplexity AI search as the default search engine, a position The Chocolate Factory has fought to keep in various third-party browsers and platforms with a series of contracts, some of which a court has ruled to be anticompetitive.

Perplexity says it built Comet "to amplify our intelligence." But that's arguably a very simplified version of its goals. Like Google, Perplexity sees value in employing user data to personalize the browsing experience - and, perhaps, sell ads.

During an interview on the TBPN tech podcast in April, Perplexity CEO Aravind Srinivas cited personalized advertising as one of the reasons to build a browser, noting that you need "memory" – the ability to retain the information provided in and produced by prompts to AI models – to make personalization work.