Portland's iconic 'Big Pink' tower sells to CEO of Oregon auto business

"The 42-story building sold to Jeff Swickard, the CEO and founder of the Swickard Auto Group. Our news partners at Willamette Week report that the sale was for about $45 million in an all-cash deal.

The Unico/US Bancorp Tower building last sold for a little more than $370 million in 2015 and was expected to sell for a fraction of that price."

So, first, can't say I've heard of Swickard before... second... 45/370 = 12.16% of the previous sale price. Whoof!