They do need to look good on the Instagram reels that you make, where you publish every second of your utterly unremarkable infant's life to random strangers on the internet in the hopes that your account grows large enough to make ad money.
As a baby, my kid had cheeks that would visibly jiggle when we wheeled her stroller down a bumpy driveway.
We would sing a song about her: Fat fat, baby fat-fat. Fatty baby fatty baby, fatty fat-fat. Fatty fat cheeks! Baby fat cheeks! Baby fat, baby fat, fatty fat fat.