Despite public assurances that AI wouldn’t touch creative content, fans spot ChatGPT in Crunchyroll’s latest anime release. Oops, ChatGPT Said That Out Loud Crunchyroll has accidentally confirmed …
Yeah, there are so many Japanese shows out there that only have subs because people liked them so much that they wanted to share them. It's basically the reason that anime and manga even became relevant in the west.
Yeah I still rely on fansubs for all my jdramas that don’t get official releases outside Japan (which is still most of them). The quality is instantly obvious compared to machine-generated crap.
Cultural context and an understanding of tone and narrative coherence is critical for subtitles if you want to do justice to the quality of the writing in the original language.
Yeah the irony of it all is that professionally subtitled shows were already inferior to fansubs, because the fansubbers were a self-selecting group of people who were fans of that show specifically. I guess Crunchyroll realized that their subs sucked anyway so why pay money for them?
Time to cancel my Crunchyroll subscription. Oh wait I don't have one, I simply torrent my series.
Seriously now. The anime fansubbing scene is one that makes me genuinely happy. It shows me there are plenty amateurs out there that are as good or better than plenty professionals like me.
Sadly the german fansubbing scene basically evaporated when simulcast became a thing. 15 years ago you got some amazing subs, with signs translated (even when moving through the screen) and cultural information shown when it was needed to understand a scene or joke
If anyone trusted Crunchyroll after they removed comments and reviews, it's honestly kind of their fault, as much as I hate victim blaming. They have shown who they are time and time again, it's not hard to believe them.
Though, I think anyone in this community very likely already knows exactly who they are.
As much as people hate on dubs, this one reason I’m glad I tend to focus on them. The ADR team does a great job of translating and localization. Is it word for word the same as Japanese? No, if you want that, use AI. This keeps the spirit while making sure it’s more culturally understandable.
I don’t see what the problem is with using AI for translations. if the translations are good enough and cheap enough, they should be used. If they’re not good enough, another business can offer better translations as a differentiator.
A good human translator is always the best solution.
But if the choice would be between crappy google translate or a LLM I would take the LLM translation.
There's no excuse for a big studio, they should hire translators. But for indie creators without a budget it can be the best way to get their creation to more people.
Even if it could it wouldn't matter, what makes art so valuable is the amount of work put into it. It's the highest effort form of communication you can imagine, it can express so much. An LLM chat bot could never do that.
I don’t see what the problem is with using AI for translations. if the translations are good enough and cheap enough, they should be used.
Because machine translations for any large chunk of text are consistently awful: they don't get references right, they often miss the point of the original utterance, they ignore cultural context, so goes on. It's like wiping your arse with an old sock - sure, you could do it in a pinch, but you definitively don't want to do it regularly!
Verbose example, using Portuguese to English
I'll give you an example, using PT→EN because I don't speak JP. Let's say Alice tells Bob "ma' tu é uma nota de três pila, né?" (literally: "bu[t] you're a three bucks bill, isn't it?") . A human translator will immediately notice a few things:
It's an informal and regional register. If Alice typically uses this register, it's part of her characterisation; else, it register shift is noteworthy. Either way, it's meaningful.
There's an idiom there; "nota de três pila" (three bucks bill). It conveys some[thing/one] is blatantly false.
There's a rhetorical question, worded like an accusation. The scene dictates how it should be interpreted.
So depending on the context, the translator might translate this as "ain't ya full of shit...", or perhaps "wow, you're as fake as Monopoly money, arentcha?". Now, check how chatbots do it:
GPT-4o mini: "But you're a three-buck note, right?"
Llama 4 Scout: "But you are a three-dollar bill, aren't you?"; or "You're a three-dollar bill, right?" (it offers both alternatives)
Both miss the mark. If you talk about three dollar bills in English, lots of people associate it with gay people, creating an association that simply does not exist in the original. The extremely informal and regional register is gone, as well as the accusatory tone.
With Claude shitting this pile of idiocy, that I had to screenshot because otherwise people wouldn't believe me:
[This is wrong on so many levels I don't... I don't even...]
This is what you get for AI translations between two IE languages in the same Sprachbund, that'll often do things in a similar way. It gets way worse for Japanese → English - because they're languages from different families, different cultures, that didn't historically interact that much. It's like the dumb shit above, multiplied by ten.
If they’re not good enough, another business can offer better translations as a differentiator.
That "business" is called watching pirated anime with fan subs, made by people who genuinely enjoy anime and want others to enjoy it too.
If you need translation for just getting facts and information for say math equation and its annotation translated, there's little margin in variety, what you need is database - that's mostly fine.
Pieces need translation are usually not like that. They have cultural context, pun, wordplay in rhymes, structural parallel, underlying tone, a lot of things only work in the language originally written. Translation is always a (nearly impossible) challenge for the translator to reconstruct all of them in target language.
I did game translation for a while. Translation is a field where AI hit first and honestly I've seen people lowering standards. The criteria of "good enough", "passable" is not the same compared to pre-AI days, and will keep changing. I'm almost sure this trend is happening in every industry the same way, and "just translation" is a slippery slope.
I don’t know why it’s so difficult for these Ayn Rand readers to understand that almost no market is perfectly free, efficient, contestable or optimal. When it comes to licensing IP in particular, the overhead of trying to get permission for a show that’s already licensed by a competitor is an insurmountable barrier to entry for anyone who isn’t already a huge media conglomerate.
The only realistic alternative to shitty subtitles is piracy.
I was already bitter about patrasche being translated/localized(?) as patlash in re:zero but things are getting even shittier I guess. For those not in the know Dog of Flanders is a story nearly every japanese person will know at least to some degree, and has been referenced infinitely in anime and manga.
And similarly so many weird fucking names you could search the katakana online and find 30 different game wikis that reveal it was just akward katakana for a common non-japanese name, but no it has to to be different in this anime or that manga and we are going to make up some aneurysm romanization for it.
or incorrect subject assumtion because japanese is vague on that and if it's ai translated it actually makes sense with the lack of context awareness, and the list could go on for days