I saw those ads at an airport too.
Can't imagine what they expect people to do when they see the ad... Who's even the target audience for ads like this in the airport?
I think anyone who hires this company needs to have people close to them dying on a regular basis, and anyone who works for them needs to watch their family tree get fucking pruned.
... relax, it's in a fascist way, not the sexy way (unless fascism is your kink, but even at that, they won't respect your safeword, or ever stop unless stopped by a more dominating force).