Reddit is in an “arms race” to protect its communities from AI-generated content.
But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”
As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.
Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.
It's gotten to the point that if someone were to ask me what my super power would be if I could choose, I'd say that I'd like to be able to see what is human and what isn't when I'm online. Very boring super power, but it would make some things a lot easier.
Ironically I also lost count on how many times I was accused of being a bot near the end of my time on reddit. I wouldn't be surprised if those who accused me were bots themselves. It was just insane sometimes.
But good luck with that, Mr CEO. I'm sure you care very much about your human users on your goofy platform.
Maybe he shouldn't have permabanned all of us power users after the Inauguration. He might have some active humans posting if he hadn't let the DOGE Goblin intimidate him into firing all of his best posters, the ones who built Reddit into what it was over the past decade. WE were Reddit, not bots, and now we're gone, and only the bots remain.
I'm wondering if advertisers are starting to notice - that's the only thing that'll make these fuckers try to clean house. It's maybe two years since I left reddit and even then it was absolutely infested with bots. They didn't give a fuck, only cared about the IPO. But advertisers are going to care when they get lots of engagement but no customers because all the engagement is bots.
brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots
He didn't say entirely or how many, lol. If there's 2 humans writing, it's technically still, "It's the place you go when you want to hear from people."
...with AI admin and moderation. Anyone who's been banned from reddit will tell you that, hell it says as much in the message they give you. I was banned once for saying "slava ukraini" which according to my ban was a direct attack at a minority (apparently russians are a minority according to reddit bots) and then another for asking how long before citizens begin shooting at ICE agents which, again according to reddit bots, was inciting violence on a minority (ICE agents are now also a minority according to reddit).
the vast majority of posts and comments are bots. the obvious reposts with misleading titles to generate karma to allow said bots to have enough karma to then post on various other subreddits to push whatever bullshit agenda or product they want to push.
Yeah, they may not have AI generated content (yet) but I left because their AI moderators REPEATEDLY warned/banned me from the site. Every time I sent a protest letter and had an actual person look at the post, I was unbanned, but I am fed the fuck up. That site is a study in enshittification. I am done with those assholes.
And, if they think I'm going to let them scan my retina in order to post, they can fuck right off.
until every single comment and post has a capacha and 3factor behind it, the site will be overrun with bots... and when it does... the frustration will create a wasteland.