Not because I have any sympathy for the shareholders, mind you, fuck absolutely everyone involved. But I think it would be very funny to make Apple prove in court that AI is such dogshit it would've hurt the product more to implement it than not.
Meanwhile in my company the leadership just thinks that we have a messaging problem after the new AI stuff we implemented made absolutely no difference in the sales numbers.
I'm surprised they at least know they have a problem. I would think these companies would just say "look how the sales numbers haven't changed, that means that we were correct in doing the AI thing. Without it, sales would be sinking into the ocean!"
I'd be willing to literally bet everything I own that AI will not be gone anytime soon. It's absurd to even think that we would ever go back to pre-llm world unless a world ending event happens.
Apple professional management have run the company down with their many foolish decisions. Feels similar to how Microsoft became worse annd worse after XP.
I'm pretty sure you can trace the management downturn of American companies back to a change in MBA curriculum.
You can see when they started getting hired after the shift. Where they were taught that as long as your department is doing well and has positive numbers, LITERALLY nothing else matters. The company could be crashing and burning around you, you might even be causing it, but as long as those numbers are going up, you'll quickly get hired at another company. Because every single iota of their education is about pleasing investors who only care about money now, and not potential money in a few years.
They go on about long-term investment and then you find out that what they're actually talking about is things that will start returning a profit in 6 months. Half a year is long-term to them.
If you have a long-term view and want to make quite a lot of money you probably couldn't do better than shorting Apple stock. They never innovate anymore (every iPhone is literally the same as the previous years), and they spend huge amounts of money on failed projects (Vision Pro), meanwhile they continue not to fix ongoing serious issues (Safari).
Let's face it the problem is mostly the people.
If AI was as super duper as claimed to be it would be able to construct advertising that makes everyone go:
'Yeah, I have to have this, it's useful, ethical, the bees knees really. '
The little advertising that still makes it over my thresholds is bad to abominable and of that what registers for me has the opposite affect it intents - I go out of my way to avoid it.
Apple could have just...not gone for AI at all, they're now in an awkward spot where they know it would make their product worse to implement it, yet they promised anyways
For this comment, I want to be absolutely clear that I do not give a shit about AI, and that it in no way factored into my decision to buy this iPhone 16 Pro Max.
With that disclaimer out of the way:
I very much look forward to a class action lawsuit. Apple advertised specific features as coming ‘very soon’ and gave short timeframes when asked directly. And they basically did not deliver on those advertising promises. Basically, I think there’s a good case to be made here that Apple knowingly engaged in false advertising in order to sell a phone that otherwise would not have sold as well. Those promised AI features WERE a deciding factor for a lot of people to upgrade to an iPhone 16.
So, I’ll be looking forward to some form of compensation. It’s the principle of it.