"You can't just have Geralt for every single game" says his voice actor, and if you think The Witcher 4 making Ciri the protagonist is "woke," then "read the damn books"
The thing about them is that they are loud, directed, and often affect the first impression a game gets. If this wasn't with The Witcher fame, the effect would be more notable, and oftentimes they don't admit why they really have a problem with the game directly.