Max, formerly HBO Max, to become HBO Max again somehow
Max, formerly HBO Max, to become HBO Max again somehow
Companies that reach a certain critical mass really truly become incompetent. I don't mean just evil or profit first, I mean simply incompetent at the most basic aspects of running a business. There are marketing departments that behave as if the entire team is composed of interns frantically googling marketing slang.
Warner Bros, Hasbro, Apple, they're carried by the inertia of their gigantic size and the customers that were alive to have moulded their vision about the company during their good years.
They don't even need to reach critical mass. The last place I was at was a shitshow held together by a handful of overachievers. At every level there were idiots making decisions and protecting friendly mouth-breathers. And when we would contact the Big Players in the industry, it was much the same on their end. It got to the point where I had to remind people that just because you're calling Big Name Brand, the person you're talking to is you. And they report to Dave (the know-nothing manager we all worked under). Nobody has a fucking clue. So cut the person on the other end of the line some slack.
Number must go up. Forever and ever.
Seems like at about 5000 employees is when HR becomes the thing that drives so many decisions that don’t matter. And from there it’s all downhill.
I had a survey from them where I answered that dropping HBO from their branding was the second stupidest fucking decision they've made since Zaslav became CEO. Second only to removing legacy content and canning complete movies for tax purposes. That was maybe a month and change ago.
Nice. You did it!!!
Somehow, HBO Max returned.
They canceled all the good shows and replaced them with "reality" tv slop. No one gives a fuck what you call a trash fire, it is still a trash fire.
Trash Fire MAX
Common Side Effects is not slop
Yes, the one show I would pay to have HBO Max to have but I don’t because I’m a dirty pirate and got tired of paying them $20 a month
It never stopped being HBO Max to me.
/it's OK to deadname non-human entities
Inb4 it turns just to HBO and then a nameless entity. It has no name. It just exists. Like death.
A streaming service has no name.
smack
The streaming service formerly known as...
Everybody's been calling it HBO the entire god damned time!
HBO was the better name. And even Cinemax is a better name than Max.
I kept calling it HBO Max after the first change.
Most CEOs of entertainment companies are just people with business degrees who wish they were creative, but just aren't.
The problem is they don't ever stop paying the marketing team. Eventually you don't need more marketing and yet. Gestures around. Just hire a PR team for fucks sake.
Is it just a complicated form of embezzlement? You have some unqualified fucks put stock video clips and mindless musack together in windows movie maker so you have an excuse to pay them way too much? The marketting department sure as shit isn't helping the product's marketting.
If they really want customers back
- Finish Westworld (they had one season left) and put it back on the service
- Release the Batgirl movie
- Release the Cyote movie (though I think they actually sold this one)
- Bring back all the adult swim/cartoon network content they axed
Justice for infinity train. I want zaslavs head
More westworld yes please
That would cost them money. Changing their name costs them almost nothing.
The original change dropping HBO was one of the stupidest branding changes I've ever seen (and there's a lot of competition). To be honest, they'd be better off dropping the Max part instead.
I think I only call it Max instead of HBO or HBO Max less than 25% of the time. This rebrand was goofy. Still not as bad as Twitter's.
Twitter's was so bad people went from 'X (formerly Twitter)' to :what used to be called twitter' all the way back to just twitter without the company doing anything after the rebrand.
Please use a cw. I almost died laughing.
Damn, these companies are running around like headless chickens.
We should laugh at David Zaslav every chance we can
Ah, I almost forgot it was officially called Max, they kept the brand 'HBO Max' here. During the rebrand they found out we already had a public broadcaster called 'Omroep MAX', which is often shortened to just MAX in the names of their programs. Trying to claim that name would probably have not gone well for HBO.
polygon about to be slop too https://arstechnica.com/gaming/2025/05/gaming-news-site-polygon-gutted-by-massive-layoffs-amid-sale-to-valnet/
Yes it's awful
Don't forget... people got paid huge amounts to make these decisions 🙄
And paid huge amounts to pay for the marketing materials for the change. All when most people still called it HBO
Yep!
It's not about the destination, it's about all the managers who got bonuses along the way!
subscribed to Max
found zero Max Verstappen race wins
cancelled
Are they also renaming their plans? Can't wait to sign up to HBO Max Max
2055: Coca Cola Nestle Max Monsanto HBO
Monstanto has already been eaten by Bayer, and HBO isn't that big a fish so I wouldn't bet on that name to be honest
idiots
Probably because "Max" sounds more like streaming service for cinemax than HBO. Just bad branding and arguably opens them up to copyright suit.
HBO Sometimes Max
This might be the funniest shit I've read.
subbed a long time ago on a cable deal. play a few movies to death on rotation. no thanks. i could rent what i wanted to see for less
Your detransition is very valid nyah
I was wondering why the HBO Dwight Schrute meme was making the rounds again. I swear this is the corporate equivalent of changing your pronouns every month.
How long until it goes back to just being HBO?
I'd say 7,5 Mooches
it will be HBO MAX +, or hbo max pro+ next.
“HBO Go Max Now +” as it’s final shriek into the void before finally just returning to “HBO” 🤣
I'm all for letting people self-identify, but cmon and make up your mind already
What a ride
I'll never remember this new one
This is bullshit.
I demand HBO Maxine.
somehow
I mean, it's pretty straightforward...
What bad PR did they do to cause a need for another stupid name change? Lol Max didn't have that HBO in it so people stopped thinking it was premium? I coulda fucking told you that.
HBO Maxxi would be so much better.
Somehow HBO Max returned
I wonder if they looked at the data for how people find the website, I'd find it by googling "hbo login"
I suspect the competent people knew all along. I wonder if the name was changed because of internal politics in the company against HBO. They changed the name when they were gutting a lot of HBO's leadership
Soon to be hbo super max premium plus
That's like apple putting out a new same sized phone with no new options, but a different model number.