The word hypernormalisation was coined by Alexei Yurchak a professor of anthropology who was born in Leningrad. He introduced the word which describes paradoxes of life during the 1970s and 1980s in the USSR. He says everyone in the Soviet Union knew the system was failing, but no one could imagine any alternative to the status quo and politicians and citizens alike were resigned to maintaining the pretense of a functioning society. Over time, the mass delusion became a self-fulfilling prophecy with everyone accepting it as the new norm rather than pretend.
Just the other day there was a writer that explains a phenomenon in her new book (can't remember her name off the bat).
She describes the fact that people always say "it starts with you", promoting individual action. Like, "if you want to stop climate change, why don't you become a vegetarian." But few people actually do.
She argued that it's not that people don't want to, however what's never taken into account is that the cards are stacked against the individual by corporations and (in many cases) government.
There are laws, marketing machines, price points and supply chains that set the virtual boundaries within which people can maneuver.
People still have enough individual freedom to keep a sense of free will, but under the hood, this free will is heavily influenced by what's affordable, normalized or in supply.
It's a pretty bleak view, and only solved by a change in politics where politicians actually want to work for the people and for democracy rather than for corporations.
The people can provide them with votes, corporations with money. This can lead to a government that benefits from lying to their voters while profiting from corporations.
When has it ever been any better? There’s plenty we can say about class exploitation, racism, lack of healthcare for the poor, low wages, war… but was any part of that better in any other era of history? You could make a tenuous argument that some of these were marginally better a decade or three ago, but in the grand schemes of things, the only thing that’s gotten worse during our history is environmental devastation. And even on that score, we are rookies. The cyanobacteria fucked this ball of slime UP long before it was cool.
I’m not saying everything’s great. I’m saying it’s only been worse as you look back.
If I didn't have a small lake to go to and cry on my lunch breaks, I think I'd have completely broken and quit my job while screaming at everyone around me to fucking do something.
Thank God I can just stare at some birds and water and remember what life is.
Bro, I have just seen so much bad shit happen for months and all my girlfriend will say is, "Something's gonna happen, something is coming, I'm believing and praying and everything is gonna work out and be okay" and inside, I'm screaming like Atreus from God of War (2016), "HOW DO YOU KNOW?!"
I felt this feeling as we were finding out we invaded Iraq under false pretenses to make money for blackrock. We never did anything. I figured people would change but after voting in same clown after the shitshow he did last time…..
We aren't, we are simply adapting and continuing on with our human existence. It's not normal but humans will always adapt. We invented air conditioners and populate a literal desert in opulence. We literally created flying machines to get from one side of the world to the other in 24 hours. None of that stuff was normal either. We are inventive and adaptive.
Alexei Yurchak who was a professor of anthropology coined a term for this: Hypernormalisation.
From Wikipedia: "He introduced the word in his book 'Everything Was Forever, Until It Was No More: The Last Soviet Generation', which describes paradoxes of Soviet life during the 1970s and 1980s. He says everyone in the Soviet Union knew the system was failing, but no one could imagine any alternative to the status quo, and politicians and citizens alike were resigned to maintaining the pretense of a functioning society. Over time, the mass delusion became a self-fulfilling prophecy, with everyone accepting it as the new norm rather than pretend."
Even when things aren't all fascist, we're still disposable wage slaves for the elite. And somehow that's what we're supposed to be working to maintain.
The weird thing is it's kind of more bizarre than a dystopian society. In dystopia, you know resources are scarce and that you have to defend yourself with violence. But in this actual dystopia, I can still get up and go play disc golf, pretty much without incident. There could come a day when I'm pulled over by some Nazi cop who decides to make an example of me, which face it, has been the case for some time now, but until then for little things like that, it's pretty much business as usual despite the plummet into fascism. Very weird.
There is no use in getting overwhelmed. I am merely getting more practiced in drinking larger and larger amounts of whiskey and smoking larger and larger amounts of cannabis to deal with it.
We all have a process
And hopefully, at least most of us will survive.
If not, for all of you fascists: I have a plan to destroy all of you that involves an enormous amount of pee. Like, so much, you can’t fucking imagine. An absolute cavalcade of pee.
Yeah. Especially living in a society actively sliding towards some of the worst features described in some of the fictional worlds I enjoyed in novels coupled with a police state. It was never perfect, ever, but the amplification of the awful parts is really depressing.
This weekend I built a shed in my back yard, which was a nice bit of father-son bonding, and stockpiled ammo in case civil unrest causes widespread violence to break out in our neighborhood.
When the weight of the world feels overwhelming, remember this: Everything humans have ever done, every building, road, machine, and moment, makes up only a tiny fraction of this planet’s mass. We are small creatures, clinging to the surface of a vast, ancient, quietly turning sphere. The Earth itself is not in crisis. It simply is. Steady, silent, and endlessly patient. If human noise becomes too much, just place your hand on the ground. Feel the stillness. Let it remind you that you are connected to something far older, far larger, and far more enduring than any headline or heartbreak. The Earth will hold you.
I hate the state of things, but what drives me crazy is pushing it in people's faces and still watching them go back to school and work and talk about whatever typical bullshit they're thinking about.