From the article: The service, which is powered by VIP Texting, offers "exclusive", "personal", and "one-on-one" chats with Mone herself. Spots in the program are advertised as being extremely limited.
I really like the use of quotation marks. Totally not a thirst trap using canned responses or a crappy LLM.
Your honor my client, Terry Bollea, is not guilty of the charge of fraud; The service offered a private and personal correspondence with "Hulk Hogan", a clearly fictional character from television. Any reasonable person would know it's not legitimately going to be a conversation with Mr. Bollea!