They claim 20k, which is nice, but noone will believe it will stay that way. Given the [gestures broadly to everything] they likely will need to find an non-lithium based alternative battery before the reserves run dry, the price sky-rockets and then would-be buyers deal with scalper prices (not like thats much different than going to a dealership anyway).
This would have been a smash hit in 2022, but now its too little, too late.
20k after 7500 tax incentive. So 27,500 approximately. Cheapest EVs are I think 29k right now. So this is well within the realm of possibility imo. It will probably go up a bit by the time it makes it out the door. And probably no one will get the barebones model and spend 2-3k at least on accessories.