I like the AI image more. Why? Because this "flat and colorless" trend of Windows 8 going forward has been a fucking curse. Everything is flat and colorless now :(
I've read some comments here, and I can agree that the generated image is too complex, but the original design has gone too bland for my liking.
Did you seriously think the freelancer isn't capable of creating something like that? Like, do you think that FedEx uses their name with a hidden arrow in the "Ex" because they couldn't hire anyone to draw them a photorealistic delivery truck with a box on it or whatever? Microsoft can't figure out how to make a window with reflections so they use the squares?
"Guys I turned your Nike logo from a swoosh to wind blowing dust in a vague swoosh like shape also there's a foot there so you know where it came from and we'll stitch that on AAAAAAALLLL your products and guys... Guys? What do you mean I'm fired?"
I work in an industry that deals with customer logos almost exclusively. I now get at least one person a week bringing in garbage-tier art they made in Canva or whatever that isn’t made to any standard at all, so they have tons of thin lines, gradients, blurring, etc. Shocker, AI only thinks about making it visually appealing when it won’t translate to a one-color, doesn’t have PMS tones to base it on, no simplified version, etc.
People think making a logo is just that. Just the image itself. They don’t think past what’s in front of them.
The one on the right is prettier (not necessarily better. I've read some comments by people that know more than I do with some valid points). However, to create the image on the right, they probably fed the AI the image from the left, made by a designer.
Like, a core component of a good logo is that it’s easily identifiable at a glance at all shapes and sizes and on various backgrounds… complicated photorealistic logos basically lack all of these criteria by default.
This is why you need someone experienced not some ai slop.
Logo on the right is what you give a marketing team so they can tell you the 600 ways it won't print right, cost too much to display, and ultimately rework it into logo on the left.
The one on the left is superior for a massive number of reasons.
Simple and easy to print, make copies of documents without becoming illegible, and other paperwork related reasons.
Easy to recognize at a glance. The one on the right is really hard to make out at a small size. Just a bland beige blob.
There is a reason most familiar logos are monochrome or only a few colors, and simplicity is one of them. The one on the right looks like overly bust clipart.
The one on the left is a couch inside a house with a lamp, all of which make sense together. The plants overlap the wall and there is a chandelier over the couch on the right one. Who puts a chandalier over a couch?
Ugh, I know it is obviously awful but I had to get it out.
This is not an AI vs professional human issue, this is an issue with taste. You cannot prevent someone from pointing to the right option and saying "I want that to be my logo because it's a pretty illustration"
You can easily get ChatGPT to generate logos that are at least functional, give it a try. Start with
What are the fundamental rules and standards of designing a logo?
Based on these rules, generate a logo for the brand "HomeCraft" involving the shape of a house.
I'm not saying it comes close what a professional will give you, but it's a million times better than what your worst DIY client brings to the table.
I'mma be honest: I compared the two logos before reading anything, and absolutely loved the one on the left. It made me instantly want to learn more about the company. The one on the right just looks like a low effort depiction of the inside of a house, and I lost interest in what it was offering before I even got to the company name. I clicked in the post to put in my 2 pence, then read the whole image. Yeah... AI sucks.
Sometimes I think the AI bubble is about people who don't understand computers being put in a kind of purgatory where they have to work out why everything is wrong and bad.
I know, that's not the point of this post, but does anybody else miss, when logos had more than 2 colours? I see it as a sign of enshitification. Every company now has a monochrome logo made of simple shapes, so it's cheaper to print on t shirts and easier to spot on a phone screen.