Activate climate’s ‘silent majority’ to supercharge action, experts say

A huge 89% majority of the world’s people want stronger action to fight the climate crisis but feel they are trapped in a self-fulfilling “spiral of silence” because they mistakenly believe they are in a minority, research suggests.

Making people aware that their pro-climate view is, in fact, by far the majority could unlock a social tipping point and push leaders into the climate action so urgently needed, experts say.

The data comes from a global survey that interviewed 130,000 people across 125 countries and found 89% thought their national government “should do more to fight global warming”.

It also asked people if they would “contribute 1% of their household income every month to fight global warming” and what proportion of their fellow citizens they thought would do the same. In almost all countries, people believed only a minority of their fellow citizens would be willing to contribute. In reality, the opposite was true: more than 50% of citizens were willing to contribute in all but a few nations.

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