Israeli propaganda tries to keep Vucic afloat

A former DJ, producer and party promoter, Einhorn had spent the previous three years working for Netanyahu’s Likud party via his public relations firm Perception, helping to secure the party a string of electoral victories.

This particular document, however, originally concerned Serbia and its president, Aleksandar Vucic.

Goal 1: “Significantly improve the image of President Vucic and Serbia among the current US administration, the Democratic Party, the media, and the liberal world in the United States and Europe”, its authors wrote; the key message should be: “President Vucic has turned Serbia into a global crossroads of peace and prosperity between Russia, China, the EU, the US, and the Gulf states”.

In its original form, the document provided intriguing insight into the spin employed to bolster Vucic’s reputation at a time when Russia’s full-scale invasion of Ukraine was putting his East-West balancing act under unprecedented strain.