It a shame though that there is no good alternative that covers the entire Europe. There are some regional retailers like Alza, Allegro, but I don't know of any tha managed to roll out in all EU countries
I started ordering from specialized smaller vendors who often have much better quality products. In doing so I access shops all around Europe without much regard for the country in which they reside.
I feel stuck with prime because of the pharmacy. My insurance charges me $60 for 90 days of one of my meds. Prime ("cash") price is $9.95. I save $200/yr on that one medication. I do try and shop there less, but Prime will stay as long as I'm saving money with it.
I would cut it, but it would be even more money with my wife and her Amazon shopping on another site. She is a slave to the corpos, but still hot. Sacrifices I guess.