BELGIUM mainstream media: " How to buy less American and more European. This might be the tipping point"
16 comments
Huh I never knew milka got bought by a US company. Always thought they were german (which is also wrong, they were Swiss, but produced in Germany)
Many Milka products are actually made in Belgium
Made, yes, but under license to the brand owner, american megacorp Mondelez. (Much like Coca Cola).
Mondelez owns a lot of brands that you might assume are European. Here is their list.
TIL Belgians have Fritz Cola. It can be hard to tell how widespread a brand is when you're from its home market ... I wonder if the new German chancellor is going to affect Fritz Cola's popularity ("Fritz" is short for "Friedrich").
Its pretty good and available in one of the largest supermarket chains in the Netherlands (AH)
We also have Dr Foots in the Netherlands, which is more like Dr Pepper / Cherry Coke than regular Cola but it's good and made here (by the company behind Bavaria and loads of other beers. (https://en.wikipedia.org/wiki/Royal_Swinkels). Lot of their money is earned by producing for supermarkets, so all those unbranded cheap versions are also not American. 🇳🇱 🇪🇺
Huh I never knew milka got bought by a US company. Always thought they were german (which is also wrong, they were Swiss, but produced in Germany)
Many Milka products are actually made in Belgium
Made, yes, but under license to the brand owner, american megacorp Mondelez. (Much like Coca Cola).
Mondelez owns a lot of brands that you might assume are European. Here is their list.