Makes me think of the DARE pencils that said "It's not cool to do drugs" which, as they were sharpened, would eventually say "cool to do drugs" and then "do drugs".
Well the good news is the concept of "consent" is being talked about, if somewhat imperfectly.
Back In The Day there was no concept of consent. Even in the courts. That's the whole "you were wearing these clothes so you wanted to be attacked" thing. Which we just saw in the headlines the other day from some evangelical chud or other (or was it a judge? Whatever).