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‘Sorry mate, I didn’t see you’: when drivers look but don’t see cyclists on the road

theconversation.com ‘Sorry mate, I didn’t see you’: when drivers look but don’t see cyclists on the road

Many drivers fail to notice bikes until it’s too late. Sometimes this phenomenon is referred to as SMIDSY (‘sorry mate, I didn’t see you’).

‘Sorry mate, I didn’t see you’: when drivers look but don’t see cyclists on the road
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