Report: Half of all mobile players have received real-world rewards from games
Report: Half of all mobile players have received real-world rewards from games
Report: Half of all mobile players have received real-world rewards from games
50% of mobile players have now received a reward with real monetary value from a smartphone game. Meanwhile, 72% of that group say real-world rewards are now "important" when it comes to them selecting a new mobile game to download.
That’s according to the second part of Almedia's Rewarded Returns report conducted by Atomik Research, which surveyed over 2,000 mobile players across the US and UK.
The reward-based UA approach seeks to acquire, engage, and retain more players by placing a rewards campaign over an existing game.
As such, a player might receive cash, Amazon credit, or payouts of other currencies of real-world value for reaching particular stages or achieving certain tasks within a game.
"72% of that group say real-world rewards are 'important' when selecting a new mobile game to download" - says report commissioned by company whose business model is putting real world rewards in mobile games and apps.
Piss off.
I play games to escape the real world a bit and forget it exists, not to slave away doing meaningless tasks for pennies.
This is probably mostly people watching an ad so they can have more "energy" to play for games that use limited mana/energy/spins/what have you to limit your play unless you pay or watch ads.