Greater surface area also means more material for the same product, which leads to less effective transport, more waste and increased polution. Non-standarized can size means every can storage system and cup holder which have taken can size into consideration will be worse. I'm sure a lot of vending machines will have to be modified or scrapped for this can design.
Everyone are worse off because of this, and it's all for attempting to trick consumers and increase profits. Shit sucks.
Hey we get this revolutionary super can which is supposed to keep your beer cool.
The ribs are supposed to reduce the contact area of warm fingers.
It doesn't work obviously since they aren't big enough and skin on fingers are flexible enough to touch everything.
You only pay 30 to 50% more for this nonsense.
Everyone tries to avoid them but somehow the normal cans are more than often 'sold out' in stores.
Because everyone on Reddit is American? Or that the entire planet is supposed to understand nuanced differences between ounces and fluid ounces that only... what, 3 countries on the planet use?
A few years back we literally had frito lay vendors come in before store open to reset the chip aisle, all the bag sizes shrank and they credited out the previous size.
The liberal media wants you to think that the two volumes of liquid are equal using their woke science, but if you use your common sense, you can clearly see that the narrow tube is filled higher and therefore contains more liquid. There is nothing wrong with the economy, real Americans just need to use narrower glasses. Checkmate, leftists. /s
Yes! I love this comic (well, I guess it wasn't originally) and reference it all the time. I was randomly very curious which shot glasses we own are the biggest and was trying to use this as an example because we have some tall skinny ones and short fat ones. "You know! The thing where kids think the tall one is bigger??"
This is Piaget's conservation of volume test. I did this experiment at school (we went to the elementary school next door and ran tests on the kids). Most of the kids said the higher one held more liquid because it was 'taller', though some said the short one had more because it was 'fatter'.
So that's why they changed the shape. I saw no valid reason so I just assumed they were trying to evade taxes in some way. I'll admit I have no idea how much anything I buy at a convenience store costs.
If anything the taller cylinder will use more aluminum for the same volume, so they're kinda shooting themselves in the foot here with aluminum and steel tariffs, lol
Seems pretty clear the only reason for this was to change the price without as many people noticing.
The tall cans have more surface area. It does mean slightly more materials (but not that much because the can thickness is not uniform), but also more visibility in vending machines and stores. It's a purely marketing decision.
Regular cans are somewhat inefficient shapes as well, shorter and fatter would be more economical, but less ergonomical and for once that won out, for a while anyway. Now we get designed by marketing instead.
I'm not sure of the shape change reason, but I prefer the thinner cans. I have a candy store with soft drinks and I can put more of the thinner cans on the shelf. Usually one more can per shelf.
Weird what happens when 40% of the currency was printed in the last few years.
Are we blaming the government who control interest rates, gamify the CPI to depress inflation, and who control the corresponding new money supply that drives up the price of basic goods?
If housing, gold, and crypto are any indication people have far too much money than they know what to do with. You'd have to be a fool to not accumulate some cantillon effect for yourself when you're government is throwing money away.
You know, this should only trick young kids as they genuinely believe taller = more. The fact that it probably tricks a ton of adults just suggests their critical thinking never made it past adolescence and we should be very concerned by that.
There's a book called "Thinking Fast and Slow" that talks about a bifurcation of the mental process between intuitive mental work and deliberative work. It goes through a bunch of examples of people with established credentials, careers in intellectual professions, and proven records of deliberative thought being tricked by relatively casual visual and verbal illusions.
Getting tricked by Tall Can isn't something you can "Critical Thinking" your way out of reflexively. It is something you have to exert continuous mental energy to achieve. When the overwhelming majority of your decisions are made reflexively, and even the process of stepping over from reflexive intuition to deliberative intuition is ultimately an intuitive process, you're going to get fooled more often than not. The only real defense is to intuitively train defensive behaviors, and that doesn't avert being fooled so much as it averts falling for the most common scams.
In the end, a handful of marketing flacks can consistently outwit any audience, because they can knowingly engage in a campaign of strategic deception more easily than you can reflexively catch every deceit thrown your way. What you need is a countervailing force. A regulatory agency dedicated to imposing transparency at the barrel of a gun can render calculated deceits more expensive to implement than they return in revenue.
But the "lolz, just don't fuck up" mentality is what leads to people getting gulled at industrial scales. You're not going to outsmart the professionals and its painfully naive to think otherwise.
Essentially all of America's problems are because its population is so uneducated. We want simple answers to complicated questions because that's the best we can hope to understand. 52% of us can barely read at a 6th grade level FFS. The ignorance then allows us to entertain some pretty dark thoughts leading us to Trump.
Of course we are, our education system is designed to churn out undereducated, incapable of critical thought, silent, obedient cogs for the corporate machine.
This doesn't really have anything to do with critical thinking, it's just that our brains work on estimations and approximations, although experience can balance it out.
Try this: draw a martini glass (inverted cone), and draw a line where you think it would be half full.
That's more an argument in semantics. Developmental psych actually has this as a brain development stage, with the later stages being about critical thinking even if the earlier phase doesn't seem so. Experiments were done where children of various ages were tested on benchmarks such as volume and kids under a certain age failed almost universally (I forget the age, something like 5 or 6) in the same way that infants lack object permanence. Later, at 9 and around 13 (?) the same framework argues that the brain gets basic and advanced problem solving and critical thinking, although even that theory admits plenty of people skip that last milestone.
Your point is more a common logical (sensory?) fallacy that plenty of adults fall into, but isn't necessarily the same thing. At least, I think it is, I'm a bit busy right now to check and it's bad enough I'm typing this out instead of taking care of my own toddler, lol.
Critical thinking (or at least reasoning) is everywhere, even when people drive or do chores, an ounce of thoughtfulness at the very least makes a difference.
The fact they kept the lid the same size probably helps the deception, especially once there's no old cans to compare it to. This could actually work out to be a good thing if people buy fewer sugary sodas while thinking they're drinking about the same
It's definitely more surface area per volume, but a 200 vs 202 lid and a smaller hermetic seal cancels some of those losses. Sidewall is cheap aluminum wise, but you're likely right in that it's a little more aluminum. Definitely costs more to make since they do fill a little slower.
The larger diameter of the original can plus the angled transition at either end probably means same surface area of aluminium. Small diameter differences make larger circumferential changes.