Nearly nobody needs them here. For what would a normal person need a Pickup truck in Europe? Except maybe for gardening businesses.
And apart from that "no need" issue, those things are way to expensive. Horrible insurance rates, high taxes, and gas guzzlers on top. With fuel prices in the 8 to 10 USD per gallon, filling up the tank of such a beast costs a fortune. There is a reason why Europeans prefer smaller, more fuel efficient cars.
And: in the US, car manufacturers have bought the law that anything below "truck" of a kind is to weak to pull any kind of trailer. Which was done to make people unecessarily buy bigger and more expensive cars.
Funny, thought, that all over Europe people use normal cars to legally and safe pull trailers that would be illegal in the US. My car can pull a 1.8t trailer. In the US, I would have to use a truck for this kind of load.
Typically I don't want to tow anything that is heavier than my car.
Conveniently my car weighs significantly more than a 6x4 trailer and I could fit everything I own in the car and trailer, with the exception of a bed and honestly I'm never moving that.
As an Aussie, we have way too many of those emotional support yank tanks here, not only are they straight up compensation alert machine, they don't fit anywhere, overpriced and not all that capable compared to alternative vehicle designed for purpose, and build quality is kinda shit.
They are also garbage vehicles, long gone are the days of American innovation or quality. The most innovative American car these days is a Tesla, and well, yea they aren't good at all, they aren't even the best american EV. Buying an american car in europe is a status symbol showing that you have more money than sense.
I've had the privilege of driving Asian, European and American cars on three continents. Currently in America and I drive a European car.
While different cars for different purposes and different situations, on a general scale, European wins in the quality department, it's a toss up for reliability between European and Asian, with Asian tilting the scales, performance, again a toss up between European and Asian, and Europe tilts the scales here.
I could go on, but when I lived in Europe and having seen what America has to offer, it would mean America would have to do better, offer smaller vehicles that are practical, reliable, economical and good looking, all of which they currently cannot offer domestically.
That being said, China is going to destroy everyone when it comes to EVs. You may not like them, and they can be gimmicky but dang, those rides are sweet.
We do though. Cars have gotten noticeably beefier and taller in the last ten years. People seem to value comfort more than size, and it's an ever growing trend.
Streets in the US are wider - those fat ass tanks couldn't handle all streets in my European hometown and finding parking space would be a daily challenge. Nice example to look up is Bruges, Belgian city since 1128. They've got old buildings, small streets and bridges- back when those were built nobody had the ability to imagine a driving monstrosity like a modern American car. Nobody needs this - even without the space issue. Their whole purpose is keeping fuel consumption high.
Which cars should we get? There's basically two manufacturers marketed in Denmark: Ford and Tesla. For reasons I fail to understand Ford is actually selling OK here, but Tesla ... let me put it this way, last week a major news site in Denmark ran a story about how people wanted EVs but not Teslas or Chinese cars.