I had originally thought it was something like 'razzle-dazzle' but repurposed (as I gradually caught on that it was related to charisma but hadn't yet made the connection).
I think ads just showing off the ui and how usable it is would work, I didnt see it til I logged in on an app (was using reddit mostly on phone so I didn't check out the websites originally)
It's a whole saga! You can follow it here. Starting with someone asking
I need to survive for 3 days without pooping, and eating as little as possible. I can pee, but not very often. It can’t take up too much space. What food do I pack?