6mo ago

TIL about 'This Man', a conceptual art project and hoax that was popular around 2008 - 2010, which ultimately turned out to be guerilla marketing

This Man - Wikipedia

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Natella said that he was inspired by the concept of dream invasion, which he had encountered in some movies and books, and that he wanted to explore the power of the internet to create and spread urban legends and collective myths. He elaborated on the topic further in a 2012 paper titled "Viral 'K' Marketing."[12] Although Natella never confirmed whether the project had a commercial purpose, sources like The Kernel said it was "almost certain" that the site was specifically created as a guerrilla marketing campaign for Bertino and Ghost House's film.
I think your title is not perfectly accurate, but I'd somehow never heard of this, and it's fascinating.
- Yea I wasn't sure which details to include since it's still a bit nebulous, so I tried to stick to the Wikipedia intro
  
  Yeah, after thinking it over a little more, there's really no other choice, is there? What a great series of events.
The range of incredible intelligence to out & out pure willing stupidity of the human race never ceases to blow my mind.
- What's truly surprising is that the two variables are completely independent of each other. You cannot predict one from the other.
Well that checks out. One of those things I just rolled my eyes at and had bad feelings about the ignorance and superstition all around me and encouraged myself to forget about. I guess I did until now!

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