Superbox catch?

From my perspective, the traditional way to acquire content from torrents and a VPN.

Everyone is talking about Superbox, which actually sounds pretty cool. How does it work? What's the catch? Can I setup another device to use the same apps without buying the box? If it gets shut down can I fire it up through a VPN?

I'm guessing they host content from another country and sell the hardware at a big profit. But I'd love to know a little more. There are hosting costs somewhere... Is the profit model just to outrun those costs through hardware sales?