What is your favorite one-shot?

Everyone is John

There's only one character to play: John, who is an ordinary office worker suffering from multiple personality disorder.
Each player plays one of the personalities, with their own stats and predefined (conflicting) goals. They are free to play "characters" from any setting or era.
In situations that are stressful to John, a competing dice roll determines which player takes over.
The other players can still talk and comment, and John will hear them argue inside his head.

Any of Grant Howitt's single-page RPGs, great if you just need something fun at short notice

Alice is missing and The space between us, the latter being borderline LARP.

Both games are pretty intense with a huge bleed potential making them memorable experience.

This is hard one because most of the one shots are just awful as they rarely include any guidance to how to run them in short of time. At least every one shot should include a guidance of how and which parts to leave out when time is running out.

So the best ones are usually systems designed for one shots without separate scenarios but assuming you are asking about those the most palatable one has been DnD 5e adventure Sarah of the Yellowcrest Manor from Candlekeep mysteries. The middle part can be pretty much skipped if the time is limited, there is at least some guidance on how to run it and the end dungeon is short and sweet.

A wild sheep chase

Any of the 1PG games.

I always maintain that the best oneshot is the one you cobbled together last night. Get a little weird, slap some stuff together, and let the players fly off the rails.

I like to fully improvise games in Digital Shades

With a GM? Jailbreak for Unknown Armies, hands down. Needs to have 5, best 9 people for the best experience. There is a newly released freely downloadable version made converted to another system on DTRPG afaik. GMless? Probably Alice is Missing, though I really like 10 Days Without Sunlight (as long as the scoring mechanic is ignored).

I haven't run many true one-shots. Not short, contained, focused, pre-written adventures. Usually I'm just cobbling things together (which is why I actually really love your books). But I've always wanted to play the We Be Goblins! series.

If it's D&D, I think the best way to go is to do a sidequest. Level 1 characters are a bit boring, and no-one wants to spend hours leveling up a new character for one session. So, a sidequest! Use an existing character and just give them a cookie cutter dungeon. But a sidequest should be a bit silly and fun- so make the PCs play someone else's character!

If it's not D&D, I've had great fun with "Oh Dang! Bigfoot Stole My Car With My Friend’s Birthday Present Inside". It's literally no prep, so if someone cancels last minute you can just pull that out, characters made in ten minutes, and you're reading the intro text.

I love the level-0 "funnels" from Goodman Games. If I have to pick one, let's say the classic, Sailors on the Starless Sea.

They're easy to pitch, and really help establish a tone, especially for players who bring a lot of preconceptions from 5e.

DCC funnel adventures are really great. I'm not a huge fan of the system beyond that but lvl-0 adventures make a great 1-shot.

I usually freeform people through City of Terrors for Tunnels & Trolls, I have a cheat sheet to where stats and major rooms are in the book if I care, but mostly just eyeball good MR for 20 Orcs or jaguars or whatever.

"Amber Waves" in the Apocthulhu Quickstart is really nice, a little road trip, cult, bad food, human sacrifices, fun for the whole family (if by "fun" you mean "dousing in gasoline and setting on fire"). Apocthulhu's quickly become my favorite horror game, because there's so few happy endings. One-shot, then do something different.

"Chariot of the Gods" for the Alien RPG is on the top of my list.