Athletics Australia becomes Australian Athletics in 'bold new' rebrand

Sounds like some PR agency made big bucks out of this bold rebranding

Is this one of those Utopia rebrands where everybody on the phone kept calling it 'Australian Athletics', and the CEO was always correcting them?

I'm getting real Nation Building Australia vibes.

Love watching our tax money flushed down the toilet.

This sounds exactly like an episode from the first season of Utopia

In ten years there will be a bold imitative to embrace history, return to the roots and past culture of excellence. It will be re-branded to Athletics Australia.

I 100% thought this would be from The Shovel before seeing the URL…

notthechaser