Anyone else thinking that the new Eldorado Fortress is too expensive?

The new Eldorado Fortress is listed at €214.99. Is it just me, or is this set much to expensive for what it is? When I saw it, I thought "Maybe €150, €170 tops", and was shocked when I heard the real price.

I know (who doesn't?) that LEGO is not cheap, but this is not a Starwars set, it is 100% their own IP.