As US TikTok users move to RedNote, some are encountering Chinese-style censorship for the first time
As US TikTok users move to RedNote, some are encountering Chinese-style censorship for the first time
Chinese social media platform Xiaohongshu, also known as RedNote, has been hiring for a surprising position in recent days: English-language content moderators.
Summary
Many Americans joining China’s social media platform RedNote are encountering strict censorship uncommon in Western platforms.
One non-binary user had a post asking if the platform welcomed gay people removed within hours.
Posts on LGBTQ+ topics, fitness photos, and sensitive cultural content have been censored, frustrating users unfamiliar with China's moderation rules.
RedNote is hiring English-language moderators to handle the influx. While some users enjoy cultural exchange, others criticize restrictions.
Analysts see RedNote’s growth among US users as a soft power win for China.
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Well color me constipated, because no shit.