I usually buy the cheap Fruity Pebbles for my kids, but Walmart has out of them one day so I got the name brand as a treat. Their response? "Dad, please don't buy those again. Dyno Bites are better." I was flabbergasted.
Then again, they don't see cereal ads, don't know who the Flintstones are, but love dinosaurs.
I think you imprint on things as a kid and don't like change. I definitely had my preferred after school snacks and even different brands just felt wrong.
Growing up I watched all the cereal ads and I still preferred the Dyno Bites. There's so much crap added to the "big brand" cereals. It's like eating sugar. It must be overwhelming for them trying those after being used to Dyno Bites.
Strange, from memory it was the exact opposite. The brand names actually had decent flavor/texture, while the off-brands had humongous amounts of sugar, to the point where you actually taste the sugar rather than it just sweetening the overall flavor.
It shows you the power of branding. I remember that there was a study where kids were given a regular hamburger in a McDonald's wrapper and the same hamburger by itself and kids overwhelming said McDonald's tasted better.
I think they even replicated the experiment where the McDonald's hamburger was unwrapped and kids still preferred the McDonald's wrapped burger.
That used to be universally true. Is it still? I think the last time I looked at the bag about 7 years ago it was just about on par with the price per oz of the name brand. The store brand in the box (as opposed to the name brand in the box) is still cheaper though.