It's not that it's such a great act in itself, it's no where near enough.
But.
This is a significant win as a large, profitable and respected company is seen to be doing something so insignificant and get such good marketing results. This is the best kind of encouragement we can give to the souless retail machine 😉
And yes... "We will sing your praises if you just follow basic laws" is a pretty low bar, but here we are 😄
Now lemmy is flooding me with corporate propaganda? Good on the company for doing the right thing, but when I see this same headline in multiple communities on here, it reminds me of reddit.
Is it propaganda, though? How about we celebrate the few nice things going for us and just enjoy it for a second. We should be praising this regardless of our ideals because the world is very far from ideal.
Yeah, it probably is propaganda. Costco has been doing some cartoonishly shitty union busting recently for which they received a ton of backlash. Now, suddenly, we're all supposed to be on their side because they said "DEI is good"? IDK, it might just be me, but that rings a bit hollow from a company that has a long (and very recent) history of doing shit like "changing the locks on union bulletin boards so the reps can't put up any notices".
The top three are index funds basically which is not really private equity in the colloquial sense. A lot of people's retirements and savings are held by vanguard, blackrock and state street.
These are not the same firms behind the proposal though. I know some of the funds listed like Blackrock and State Street have supported DEI at least in the past and have been targeted by the far right for that reason.
I work in a DEI company, there is no quota. They just want to higher cheap immigrant labor where they can get away with it and make their minority and women workers more productive by making them feel like they are cared for.
Why would a company voluntarily do something that would make it unpopular and lose money?
I mean it sounds like DEI is about using the best talent available. Instead of narrowing your options. So DEI will become too expensive when the playing field is even.
Yes, that is my problem with it. DEI is about finding the best talent at the cheapest price point. This means if a man and a woman can do the same job. They will have them both do the same job but will not pay the women as much as the man.
This is better than keeping the woman as a secretary instead of an engineer, but it isn't helping anyone, it's just underpaying women and other minorities.
It's a capitalist system. Everything a company does is about its bottom line. Especially a publicly-traded company, which has no legal choice in the matter.