all the typical bootlickers (tesla owners, fridman, MKBHD) literally just do PR for Musk and his shortsighted decisions constantly… is there some kind of coordination or do they really just like him that much
The value of his ventures depends on him as a brand, and there are lots of people invested in his ventures, so it benefits a wide range of interested groups and individuals to carry water for him. It's a mixture of his own PR, PR from related ventures and investors, grifters who want to appeal to his audience of rubes, and the rubes, themselves. There's probably a limited amount of coordination at the formal PR level, but I'd assume a lot of it is emergent behavior.
Pay attention to history. The only reason we have civilization is because humanity loves simping for "powerful/strong/ambitious" men. They literally can't help themselves. It was either the Muskrat or someone else.
It's a shame because for better or worse, it was a feature developed due to the worst behavior online. Like, people got treated really badly, enough that Twitter made it in the first place, and Musk is like "nah, no institutional memory, no reason to have it"