Nissan and Honda plan to enter into negotiations for a merger to better compete in the rapidly changing automotive industry, the Nikkei newspaper reported.
Nissan has a head start when it comes to electric cars, and Honda really missed the boat on that one, so hopefully some cool electric cars come out of this synergy.
I wouldn't say they have much of a head start. They did come out with the Leaf pretty early on but they didn't really capitalize on that and their design is quite dated by this point.
Can't think of any modern mergers that didn't result in a worse situation than it started. Stellantis has been the biggest train wreck so far. Honda and Nissan don't deserve a bad future like this.
Ehhh we'll see. I feel this is more a takeover of Nissan than anything else since Honda's market position and corporate structure is so much stronger.
When Chrysler merged into Fiat becoming FCA, Fiat was the weaker player, but Chrysler had the most institutional level problems (and honestly always have). The merged entity ended up getting the bad baggage from both. In this case Honda has a lot better position to drive real improvements in Nissan.
I feel this is more a takeover of Nissan than anything else since Honda's market position and corporate structure is so much stronger.
Oh, I hope so. Honda makes a famously reliable vehicle and does some pretty interesting robotics research. Nissan seems to have a weird "the boss's kid can do no wrong" vibe (based on a few moments from a documentary that was trying to make it seem like a good thing.)
I am afraid the merger will retain the worst of both, as often seems to happen.
Here's my obligatory chance to mention the old Nissan hard body pickups, how much better they were than the Frontier IMHO, and how much I wish they would make something like them again.
Not knocking the Frontier so much as saying I loved my old truck and wish I could get it back it or get a new one.
It's probably wishful thinking, but maybe Nissan will get Honda to up their pickup game. I don't care for the Ridgeline.
Been my daily driver for the past 7 years. Well, not Frontier exactly but Navara which is the European equivalent with the main difference being the 2.5 litre turbo diesel engine.