Elon Musk-owned social network X, formerly Twitter, has made X Pro — which was previously known as TweetDeck — a subscriber-only product.
Several users noted on the platform that while trying to access TweetDeck they were shown a popup prompting them to buy a Blue subscription.
The move isn’t entirely surprising, as on July 3, the company said that within 30 days TweetDeck would be accessible to only verified users.
Like a lot of Musk promised timelines, the social network got delayed in implementing the new rule by a few days.
Plenty of newsrooms, individual journalists, researchers and social media consultants used TweetDeck — which was acquired by Twitter in a $40 million deal in 2011 — to track multiple lists and trends on Twitter/X.
The previous management of the social network started testing a new version of the tool in 2021, but it wasn’t rolled out to a wider audience.