For decades, Big Food has been marketing products to people who can’t stop eating, and now, suddenly, they can.
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By one market-research firm’s estimate, food-and-drink innovation in 2024 reached an all-time nadir, with fewer new products coming to market than ever before.
There's something quite disturbing about how "making something even more addictive" is called as innovation.
Not to every PR and Marketing firm ever.
Is Ozempic so widespread that it would make an impact? It's a weekly injection. I would not think that's very appealing to a lot of people who aren't diabetic and need it to live.
I had no idea about this side effect though.
Most of the other participants felt like that. Almost everyone’s cravings for ultraprocessed foods had been replaced with a lust for fresh and unpackaged alternatives.
That's interesting and very welcome if it somehow moves companies away from highly processed foods. Though knowing them, it probably just moves the target towards creating processed food targeted at Ozempic users that bypass this new repulsion.
12% of Americans have used Ozempic and 6% are currently on it! That is potentially a huge loss in customers for the fast food industry.
