MSNBC Viewership Craters 38%, CNN 27%, While Fox News Audience Jumps 41% Post-Election

If people are anything at all like me, they stopped watching the news to preserve their own sanity.

I'm certain the Democrats will take away the right lessons from this. 🙄

I go into a lot of elderlys homes.

My small microcosm:

Think 70 - 80% have the news on all day. 50% fox 30% msnbc 20% cnn

Would say maybe half of that msnbc viewership are people that can go the fox way if their stocks are doing well enough.

Had a woman who is the most cnn tell me after the election her stocks went up and you could see the conflict on her face despite all the shit she talked prior.

The more conservative as your older shit is true, for the ones that didn't internalize their protesting and went along with what was cool at the time. Dick heads.

Probably because everyday it's some brand new outrage or the second end-of-democracy event this week or yet another toothless attempt to impose consequences that will go nowhere.

It gets clicks and it's obviously a cycle that will go on for 4 years and it's exhausting.

Nobody wants to watch that shit, wake us up when somebody does something about it. It's obvious to me that Teflon don has zero consequences for his actions, so why hear about them and ruin my day?

If Msnbc would switch from their winny little ass hurt bitches tone to a radicalized how to survive a second term from that clown while keeping your sanity with puppies, kittens and scammers getting hurt, I would watch it.

Why watch diet fasicm on the liberal channels when you can watch the real thing on Fox

On a tangential note:

As the news cycle has calmed under Joe Biden’s presidency and the pandemic has eased, US media groups have suffered dramatic audience declines, with primetime ratings for cable television news networks CNN and MSNBC falling more than 50 per cent in the third quarter compared with a year ago.

Last year’s cocktail of Donald Trump, a deadly pandemic, the US presidential election and historic racial protests drove a record interest in following the news — propelling cable TV channels, newspapers and other journalistic enterprises to soaring heights of viewership and revenue.

Now, these groups face an equally breathtaking fall back down to earth.

Primetime ratings for AT&T-owned CNN dropped 52 per cent in the third quarter for viewers aged 25 to 54, a key demographic for advertisers, according to Nielsen figures. MSNBC, the left-leaning network owned by Comcast’s NBCUniversal, suffered a 51 per cent fall, while Rupert Murdoch’s rightwing Fox News faired comparatively better, with primetime ratings falling 37 per cent during the quarter for this demographic.

“This is uncharted waters after the Trump bump,” said Ken Doctor, founder of a California news start-up, Lookout. “It’s highly unlikely we will see another bump like that over the next 10 years.”

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The fallout is not limited to television. The New York Times in the first half of this year added 443,000 digital subscribers, a steep slowdown from the 1.2m added in the first half of 2020.

Meredith Kopit Levien, New York Times chief executive, told investors in May that the news cycles of the past five years had fuelled “unprecedented demand for Times journalism”. However she added that “we are very confident that there is still wide interest in the news”. “I don’t think the world is getting any less interesting,” Kopit Levien said. “I don’t think it’s getting any less complex.”

https://www.ft.com/content/85241de6-981c-433a-9ab8-6518021d011a

I MSNBC, but I occasionally flip to fox just to see what the monkeys are up to. If I'm in the car I just flip back to MSNBC after a few seconds. If I'm at home I have to go to another channel then MSNBC in case my husband hits the LAST button on the remote.