To be brutally honest, mastodon isnât appealing to average people. Picking a server and client is too complicated, itâs mostly full of FOSS and Linux nerds, and the lack of a good discovery algorithm prevents them from finding content they are interested in.
Unfortunately, average people donât care about federation. They get confused when they click a link from a different mastodon instance and itâs not the same website. Why arenât they logged in anymore? They donât know. Website must be broken. They donât know or care about the differences between instances and clients and protocols. Itâs just an app that they download and donât see any of their friends or content they care about, so they stop using it.
Not really though. I look for an email provider because I want to communicate via email. Iâm not looking for a mastodon provider because I want mastodon. What people are looking for is social engagement online and there are many more options with more appealing content that donât require a normal human to understand FOSS, the fediverse, etc etc.
Their âPRâ department is Elonâs Shithole Site. With the changes in the USofA apparently Elonâs Shithole Site is now even worse than it was before the election. Seems lots of people were waiting out the election, and now that itâs over theyâre bailing. HARD!
Bsky is now adding 1 million new users a day. Mark Hamill was 18M + 1.
Plus Bsky has some amazing features to nuclear block people, and Block Lists you can subscribe to that proactively blocks accounts.
It truly feels like Twitter, when Twitter was amazing.