Linus responds to The Problem with LMG
Linus responds to The Problem with LMG
There won't be a big WAN Show segment about this or anything. Most of what I have to say, I've already said, and I've done so privately.
To Steve, I expressed my disappointment that he didn't go through proper journalistic practices in creating this piece. He has my email and number (along with numerous other members of our team) and could have asked me for context that may have proven to be valuable (like the fact that we didn't 'sell' the monoblock, but rather auctioned it for charity due to a miscommunication... AND the fact that while we haven't sent payment yet, we have already agreed to compensate Billet Labs for the cost of their prototype). There are other issues, but I've told him that I won't be drawn into a public sniping match over this and that I'll be continuing to move forward in good faith as part of 'Team Media'. When/if he's ready to do so again I'll be ready.
To my team (and my CEO's team, but realistically I was at the helm for all of these errors, so I need to own it), I stressed the importance of diligence in our work because there are so many eyes on us. We are going through some growing pains - we've been very public about them in the interest of transparency - and it's clear we have some work to do on internal processes and communication. We have already been doing a lot of work internally to clean up our processes, but these things take time. Rome wasn't built in a day, but that's no excuse for sloppiness.
Now, for my community, all I can say is the same things I always say. We know that we're not perfect. We wear our imperfection on our sleeves in the interest of ensuring that we stay accountable to you. But it's sad and unfortunate when this transparency gets warped into a bad thing. The Labs team is hard at work hard creating processes and tools to generate data that will benefit all consumers - a work in progress that is very much not done and that we've communicated needs to be treated as such. Do we have notes under some videos? Yes. Is it because we are striving for transparency/improvement? Yeah... What we're doing hasn't been in many years, if ever.. and we would make a much larger correction if the circumstances merited it. Listing the wrong amount of cache on a table for a CPU review is sloppy, but given that our conclusions are drawn based on our testing, not the spec sheet, it doesn't materially change the recommendation. That doesn't mean these things don't matter. We've set KPIs for our writing/labs team around accuracy, and we are continually installing new checks and balances to ensure that things continue to get better. If you haven't seen the improvement, frankly I wonder if you're really looking for it... The thoroughness that we managed on our last handful of GPU videos is getting really incredible given the limited time we have for these embargoes. I'm REALLY excited about what the future will hold.
With all of that said, I still disagree that the Billet Labs video (not the situation with the return, which I've already addressed above) is an 'accuracy' issue. It's more like I just read the room wrong. We COULD have re-tested it with perfect accuracy, but to do so PROPERLY - accounting for which cases it could be installed in (none) and which radiators it would be plumbed with (again... mystery) would have been impossible... and also didn't affect the conclusion of the video... OR SO I THOUGHT...
I wanted to evaluate it as a product, and as a product, IF it could manage to compete with the temperatures of the highest end blocks on the planet, it still wouldn't make sense to buy... so from my point of view, re-testing it and finding out that yes, it did in fact run cooler made no difference to the conclusion, so it didn't really make a difference.
Adam and I were talking about this today. He advocated for re-testing it regardless of how non-viable it was as a product at the time and I think he expressed really well today why it mattered. It was like making a video about a supercar. It doesn't mater if no one watching will buy it. They just wanna see it rip. I missed that, but it wasn't because I didn't care about the consumer.. it was because I was so focused on how this product impacted a potential buyer. Either way, clearly my bad, but my intention was never to harm Billet Labs. I specifically called out their incredible machining skills because I wanted to see them create something with a viable market for it and was hoping others would appreciate the fineness of the craftsmanship even if the product was impractical. I still hope they move forward building something else because they obviously have talent and I've watched countless niche water cooling vendors come and go. It's an astonishingly unforgiving market.
Either way, I'm sorry I got the community's priorities mixed-up on this one, and that we didn't show the Billet in the best light. Our intention wasn't to hurt anyone. We wanted no one to buy it (because it's an egregious waste of money no matter what temps it runs at) and we wanted Billet to make something marketable (so they can, y'know, eat).
With all of this in mind, it saddens me how quickly the pitchforks were raised over this. It also comes across a touch hypocritical when some basic due diligence could have helped clarify much of it. I have a LONG history of meeting issues head on and I've never been afraid to answer questions, which lands me in hot water regularly, but helps keep me in tune with my peers and with the community. The only reason I can think of not to ask me is because my honest response might be inconvenient.
We can test that... with this post. Will the "It was a mistake (a bad one, but a mistake) and they're taking care of it" reality manage to have the same reach? Let's see if anyone actually wants to know what happened. I hope so, but it's been disheartening seeing how many people were willing to jump on us here. Believe it or not, I'm a real person and so is the rest of my team. We are trying our best, and if what we were doing was easy, everyone would do it. Today sucks.
Thanks for reading this.^[https://linustechtips.com/topic/1526180-gamers-nexus-alleges-lmg-has-insufficient-ethics-and-integrity/page/16/#comment-16078641; archive]
Check LinusTech's profile for further discussion and comments he's had.^[https://linustechtips.com/profile/3-linustech/; archive]
When organizations mess up, why is their first response to the critique to say "Why didn't you come to us first?" when they really mean "Why did you make this public so we actually have to do something?"
I get really frustrated with the response because it doesn't come across as a company actually interested in improving, but just throwing accusations back and trying to beg off the responsibility of actually holding themselves accountable.
we didn’t ‘sell’ the monoblock, but rather auctioned it for charity
Jesus. It doesn't matter whether you sold it or auctioned it. It doesn't matter if it was for charity. What matters is that IT WAS A ONE-OF-A-KIND PROTOTYPE THAT DIDN'T BELONG TO YOU AND YOU AGREED TO RETURN IT (and the RTX3090 they sent with it), and you didn't do what you promised.
Everything wrong with LTT is summed up in this response. Instead of going to the company's CEO and composing a response on behalf of the company, we get a bunch of over-personalized complaints about hurt feelings and imperfection, fired off only 3 hours after the GN video, that make it 100% clear this is all about Linus' personality rather than a dispassionate review of the facts.
Man, I've had a feeling that LTT and LMG's content more generally has been less and less about consumers and more about selling things to people. I guess it's called "advertainment" - but it's just so intolerable now. I don't feel connected to, or like any of the content is relevant anymore to a regular person.
When your employees are complaining that they can't create the content to the standard they want to because of time, it really sounds like a management problem. One they Linus seems determined to ignore so that they can keep raking in big sponsorships and sales of their overpriced over hyped merch so they can buy ever bigger mansions.
The whole tone of the enterprise is off and the vibes are bad.
Edit note: The recent Twitter thread from the former employee eclipses either of the situations in this comment in terms of needing response/corroboration. I think it largely stems from the same problem: overwork and mismanagement.
The Billet situation appears to be a genuine fuckup that LMG has to make right with them, but outside of that I don't care tbh.
The data integrity situation is the one that needs to be properly addressed for the sake of their channel.
Sorry Linus, I'm not buying the "you should have told us" line. The fact that you and your staff were well aware of the problems of rushing to release content (to the point of releasing public video on it), means it's not that people weren't telling you.
You have two basic options to fix it.
Option A: You need more staff to vet the accuracy and more hosts to have time to cut/re-shoot parts that were incorrect. Clearly you and your staff each have too much on your plate.
Option B: You need to slow the rate of your content releasing right down, to ensure you can double and triple check benchmarks, staff that bring up concerns aren't brushed off or put in a footnote/comment.
GN or anyone could tell LMG this, but especially option B isn't something a company with a "growth-mindset" would want to hear.
We know that we’re not perfect. We wear our imperfection on our sleeves in the interest of ensuring that we stay accountable to you. But it’s sad and unfortunate when this transparency gets warped into a bad thing.
Yeah, well, that’s one of the main issues addressed in this video: You are not transparent about this, when you swap out videos without notice or bury corrections in a non-pinned comment.
Listing the wrong amount of cache on a table for a CPU review is sloppy, but given that our conclusions are drawn based on our testing, not the spec sheet, it doesn’t materially change the recommendation.
If the listing is wrong, who guarantees the lab tests on which the conclusion is based on are not wrong?
The thoroughness that we managed on our last handful of GPU videos is getting really incredible given the limited time we have for these embargoes.
Take the time it needs to produce correct reviews then. Who wants fast but false results?
Edit: Follow up on Linus' response from GN: https://www.youtube.com/watch?v=X3byz3txpso
The critiques that Steve laid out in this video were perfectly fine, highlighting the shortcomings of LMG when it comes to actually reviewing content (which is what they're pivoting to, away from 100% entertainment content). A typical Linus arrogant take where he'll learn nothing.
Fuck you Linus. Your actions and your company's actions might have resulted in the death of startup because you didn't like the product and think people shouldn't buy it. You don't get to just apologize and give some money out and think that makes it okay. You should be horrified that something like this could happened. You should be bending your self over backwards, doing everything you can do to ensure that this doesn't happen again. Instead you put out this dumb shit
To Steve, I expressed my disappointment that he didn’t go through proper journalistic practices in creating this piece. He has my email and number (along with numerous other members of our team) and could have asked me for context that may have proven to be valuable (like the fact that we didn’t ‘sell’ the monoblock, but rather auctioned it for charity due to a miscommunication… AND the fact that while we haven’t sent payment yet, we have already agreed to compensate Billet Labs for the cost of their prototype).
So, you did sell it; an auction sale is still a fucking sale. And the fact that you sold it for clout rather than money doesn't make it better. What kind of ridiculous farce is that denial?
And, [we're going to compensate them for it. Trust us, bro.] How long does it take to send a check?
Such a dishonest weasel.
I mean the answer here is simple. Listen to your employees. They are your content, Linus.
How am I not surprised this is how he would respond. This is the same guy who said "AdBlock is piracy," he doubles down on every shitty take he has.
They are probably too many people and trying to push the videos out to sustain and grow that further. Quality and detail can suffer because of that. They probably need to scale back a bit, and spend more time on producing the videos (sort of go back to their roots).
If you want to discuss this more and feel like that would be outside the scope of Beehaw's Technology community please feel free to enjoy this segue to our Unofficial community:
https://discuss.online/c/linus_tech_tips
*shameless plug