City of Toronto's new campaign seems to have missed the mark.
City of Toronto's new campaign seems to have missed the mark.
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What does this have to do with cars?
The poster seem to normalise people being hit or run over by cars. (Note the tire marks)
A pedestrian hit by a car, and no blame in the poster is associated to a car, the car is not visible in the scene.
It seems to associate the intelligence of a person with that of a animal that made the same mistake, ie. wanting to cross the road safely.
You are overthinking this.
I think you're looking into it too much
Animals are really smart. Racoon would never make a dumb post like this one, for instance.