ikr wtf I have some Midwest relatives who are farmers and they're amazing at budgeting money and time and very no-nonsense when it comes to talking business.
Something offered to allure or attract; an inducement, especially to buy. A sexual or romantic approach or proposal. Something intended to attract, as in an advertisement.
rube /roo͞b/
noun
An unsophisticated country person. A person of rural heritage; a yokel. An uninformed, unsophisticated, or unintelligent person.
Looks like there's a generic sense of "Someone advertising for customers in an aggressive way.", but even more relevant here it can mean "A person, at a racecourse, who offers supposedly inside information on which horse is likely to win."