Mozilla explains their recent foray into advertising - A free and open internet shouldn’t come at the expense of privacy
Mozilla explains their recent foray into advertising - A free and open internet shouldn’t come at the expense of privacy
MARK SURMAN, PRESIDENT, MOZILLA Keeping the internet, and the content that makes it a vital and vibrant part of our global society, free and accessible has
MARK SURMAN, PRESIDENT, MOZILLA Keeping the internet, and the content that makes it a vital and vibrant part of our global society, free and accessible has
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So by your silence, do you concede that Anonym provides no privacy not already provided by Chrome and Safari? Why are you comparing it to Facebook pixels?
> Anonym isnt built into firefox, so idk why you’d think any of this has to do with other browsers.
Google ads is not built into Chrome either. And yet for some reason Chrome takes more and more control away from the user.
The only reason people use Firefox currently is that people used to trust Mozilla. If Mozilla decides to throw away that trust the obvious decision is for people to switch from #Mozilla #Firefox to a more mainstream browser like Chrome or Safari.
Since you can't name any reason Anonym is more private than Google Ads, people might as well go with a company that has vastly more expertise in cryptography and security.
> Web platform security isn’t about having an army of people.
Google physically secures data centers across the globe. Both they and Apple have world class expertise in cryptography and hardware, including discovering the family of speculative execution bugs that plague processors. They thoroughly understand the limitations of SGX and related technologies and have designed custom ways to mitigate them. They have world class cryptographers working at the edge of what's possible with things like homomorphic encryption and MPC.
Let's be realistic, Anonym is going to run on AWS, Azure, or Google Cloud. The security will be backed by one of the tech monopolies, and Anonym/Mozilla are now the weak point in the chain.
If I'm choosing between two implementations of the same ad spyware, why would I go with the upstart with less experience and who just did a 180 on their mission?
Dunno why you're being so aggressive about this.
My first comment that you replied to was primarily about how firefox getting more money through Mozilla being more successful would only serve to benefit forks like librewolf. Its a win-win for Firefox forks for firefox to be more popular and have more resources.
And I also commented about considering what Mozilla is stating their goal as to be a possible better state than the current situation and likely representing the best case, realistic scenario out of the US government in regards to ads and privacy. At rhe end of tje day, the default state of privacy is based on the US laws , bit that doesnt mean that more countries doing better on preivscu legislation otherwise won't help.
Instead, you are demanding answers from me. I wasn't here to argue. You could, idk, maybe do some of this leg work yourself rather than demand it from people? If this truly upsets you so much, maybe do something to more productively understand the situation rather than punch people around you who generally also want a more private future with less ads.
So by your silence, do you concede that Anonym provides no privacy not already provided...
What part about my description of Anonym was silence? You could maybe... Go to their site? Read some of the other Mozilla blog posts about it? I'd love more openness from them about how exactly their tools work, and I hope more is shared over time.
Why are you comparing it to Facebook pixels?
Maybe you dont know as much about advertising and tracking on the web as you think. Facebook sells a lot of ads through their sites and apps, but also hosted through clients sites. the data they track to know which ads to serve to eyeballs is gained through Facebook Pixel, which lots of people install on their web sites to gain analytics data from, which both tells facebook who you are when you are on one of their products and also tells other sites using pixel who you are to then target you while present from facebooks dataatores about your activity elsewhere. Putting it on your site also gives you some advantages for selling ads through Facebook, since it gives you targeted data about customers to your site so you can advertise to them where they are anywhere else on the internet. It's a self-sustaining network of ads > data > ads. Facebook pixel, by its ubiquitous nature, is everywhere which allows facebook to track people across websites to a high degree of accuracy. It's a big reason you may still feel targeted by ads despite being extremely privacy conscious and blocking ads nearly everywhere. Its just that level of ever-present.
Google analytics provides similar benefits to google for their ad network, it's just not as blatantly insidious since google doesnt really have a social network to drive more addictive advertising.
This is how targeted ads function. The ads dont have the data, its the other stuff that gets rhe data back to the ad network.
The only reason people use Firefox currently is that people used to trust Mozilla.
Don't let your bias color your opinion. That may be true of people on the privacy side of the fediverse but its certinally not the only reason people use firefox.
Since you can't name any reason Anonym is more private than Google Ads, people might as well go with a company that has vastly more expertise in cryptography and security.
See thats the thing: web users aren't the customers of facebook ads, google ads, anonym, and other ad companies. Businesses are. Businesses either care about being more private, or they care about the appearance of privacy, or they don't care at all. We as web users have no say in those decisions or priorities in most cases other than to make it such that advertising via trackers is unpopular, ineffective, or pushing to make it illegal.
If you spent some time reading about anonym instead of punching other people in the community, you might have noticed thay Anonym is looking to bypass tracking via tools like facebook pixel and instead using the data that a company has based on user registration, use of the product, etc. Then, they use ML to make assumptions without needing to resort to the level of data collection things like Facebook Pixel do. Plenty of information used to determine what ads to show to someone through detailed tracking can be just as effective as some educated guesses from context in data the company looking to sell ads already has from you being a customer or having provided some intentional information for sales and marketing use, which is exactly what ML is good at. If they truly can provide as good a value to people as Facebook Pixel + Facebook Ads or google analytics + google ads and other competotors without resorting ro invasive tracking, and especially if they can do it cheaper and give companies a marketing win to say they dont use trackers, then there is a chance the future of ads doesnt include tracking. Products being out in rhe market that work well without invading privacy also decreases rhe likliehood of lobbyists blowing up any bills thay would increase privacy. Or at least has way less of it. Its literally the goal of Anonym to provide ads without gaining targeted leads via trackers, but if you didn't already know that from easy, intentional research, then you aren't here to get answers, are you?
I'm not here to say Anonym is perfect or that no concerns are valid, but i am here to say that flipping tables and fragmenting the community further isnt going to help anyone. If firefox dies, so too do the forks, so theres reason to hope for the best here and not tilt at windmills.
Again you're misrepresenting the state of ad tech.
Anonym has trackers. They're called "private measurement" on their site.
Google and Apple already do what Anonym wants to do. Measurement is privacy preserving, using tools like differential privacy, and the algos are run in Trusted Execution Environments.
It looks to me that Anonym is a copycat solution that has no differentiator over what mainstream browsers are using.
Is there any single reason to prefer them and #Mozilla other than that #Meta doesn't want to be left behind?
Don't let your bias color your opinion.
In another comment, you endorsed the AdTech industry lobbying to create an advertisement monopoly. Charitably interpreted, you could only have meant one of two things:
- Mozilla is uniquely positioned to lobby on behalf of this
- All AdTech companies, even Google and Brave, should get a crack at lobbying their products
But since you don't seem to be very pro Google, I believe it's the former... And based on Mozilla providing nothing more substantial than any other company engaged in the incestuous and corporate PATCG, it sure does seem you are the one engaging while wearing rose tinted glasses.
How did you get an endorsement for adtech industry lobbying out of my other comments? And how would my comments insinuate that I want them to create a monopoly? You're engaging in some heavy reframing and redefining of what I've stated.
Mozilla deserves criticism. But i dont think it makes any sense to campaign against firefox as is happening all over this post. You are the one who began demanding an argument about Anonym on a comment where I was suggesting that firefox itself is still a net good, especially for people who want to continue to use forks like librewolf. Whether this path Mozilla is on ends up working out or not, firefox is still far superior in all sorts of other domains of privacy and user choice when it comes to a browser, and that allows the forks to exist, too. People should use forks if they want to, but they shouldn't discourage people from using firefox if they aren't interested in a fork.
I don't actually give a crap about Anonym, aside from the mission seeming better, nor do i believe I've endorsed Anonym anywhere. All I've said is thay they are steps closer to a realistic possibility for the current US political, legal, and economic environment to have any measure of privacy in advertising. You are the one trying to put the endorsement in my mouth and reflavoe my words as advocating for an adtech monopoly.
I'd rather Ads not exist. I'd rather tracking not exist. But Mozilla planting a flag on that hill only means they go extinct unless the political, legal, or economic environment of our society changes. And Mozilla going extinct also means the forks will most likely go with it, and that is a far worse outcome than Mozilla doing some ad stuff in a different business unit.
And based on Mozilla providing nothing more substantial than any other company engaged in the incestuous and corporate
I agree the PATCG is a pit of scum. But while it exists and it influences how Firefox will need to operate to be competitive and work with web standards, why should they be faulted for being a part of it?
How did you get an endorsement for adtech industry lobbying out of my other comments?
how would my comments insinuate that I want them to create a monopoly?
Having enough political power to exert control over an industry is monopoly control in my book. Not yours?
I'd rather Ads not exist. I'd rather tracking not exist. But...
Ads and tracking. Hmm.
I hate to see "but" after a statement like that.Mozilla planting a flag on that hill only means they go extinct unless the political, legal, or economic environment of our society changes.
WTF? Up until recently, they did plant their flag on that hill. Mozilla fight tracking. They blocked it. And you know what? Unlike you, I'm willing to take the stand that they did the right thing there.
And I have no idea why you would say that their decision to do that for years up until 2022 was a bad thing.
While you repeatedly insist (without basis) that services must use ads to exist, let me remind you: you are on Lemmy.
Having enough political power to exert control over an industry is monopoly control in my book. Not yours?
Theres a massive difference between advocating for something bu havinf some power and influence, and doing so with the power of a monopoly. You took my words and dialed them up to assume monopoly when all I meant is having a seat at the table.
While you repeatedly insist (without basis) that services must use ads to exist, let me remind you: you are on Lemmy.
Obviously not all services require ads to exist. Ive not stated that once, but you apparently are happy to put those words in my mouth to suit your arguments.
Let's say there's a table, and sitting at it are nine companies that want to wring every penny out of consumers by any means necessary. Mozilla sits at the table.
How many horrid companies are there at the table now?
Theres a massive difference between advocating for something bu havinf some power and influence, and doing so with the power of a monopoly.
And what a table it is.
9 horrid plus 1 delusional that may swing toward horrid later for its own survival
I mean, good luck but I doubt anything really changes. I hope to be wrong I just don't expect to be - less disappointing that way.
You are the one who began demanding an argument about Anonym
This was a bizarre thing to read, because I never brought up Anonym, never even mentioned them.
You brought them up. Right here.
It's strange that you would accuse me, or anyone else, of arguing against something you brought up yourself. WTF