A storefront for robots: The SEO arms race has left Google and the web drowning in garbage text, with customers and businesses flailing to find each other.
I recently started studying social psychology, and sadly the main takeaway from my initial venture into the field is a confirmation of how unaware and automated the average person is.
Middle managers, marketers and the average customer are all caught up in a perpetual feedback loop, constantly enabling each other's addictions. It doesn't help that these demographics overlap as managers and marketers are customers of other marketers and managers, turning the feedback loop into a vicious cycle.
Off-topic: why do you tag the user whose comment you're directly responding to? Others, sure, but the parent comment already gets a notification of your response.
I think Google peaked about 6-8 years ago now and then started slipping at an ever accelerating rate.
It’s almost useless for me when searching anything remotely technical or otherwise niche.
I almost consistently need to go to the second page of results now, something I don’t remember doing since like 2009.
I find Bing acceptable. Brave search works well. But I’m actually using Kagi now since I’m hoping their paid model will actually mean I’m not the product.
I tried searching for a comprehensive list of rule changes to the NBA in its history - something that DEFINITELY exists on a webpage. I near exclusively got news results from a recent rule change
AI starting out so corporate friendly is a really bad sign imo. Early internet was the wild west (good and bad) but it took time for money to tame it. AI feels like it's coming out of the gate pre-tamed by corporations. Not looking forward to that era.
They do have their own crawler and I believe supplement from bing only when necessary. Something like 98% of results are from their own index across all users. They actually have a breakdown for every search.
I think they actually have the largest independent index outside of Google/Bing right now.
Others that exclusively use their own index are:
Mojeek (results aren’t great)
Kagi (result are pretty good imo)
Truly. Most web search engines, including google, are mostly useless these days if you don't already have a good idea where to look or it is a very common search.
You use to be able to click down a bunch of pages till what you were looking for turns up. But now after you go down a few pages it just starts repeating and it is all mostly big tech sites.
You search for anything slightly niche, everything past page one is just rubbish. It's especially jarring when searching for something programming related and 80% of the results are auto-generated stuff scraped from Stack overflow. It reminds me of Amazon where you search for a product and almost all results are chinese-made clones of what you are looking with randomly generated names.
The most baffling thing modern search engines do, especially DuckDuckGo, is a page of search results in they inevitably throw in some unrelated results involving my location as looked up by my IP.
I'm not sure why when looking for old Sega console stuff it wants me to know about plumbers in what it thinks my city is, but it's sure dedicated to me finding out! :facepalm:
Let's not forget bot/AI generated websites that just copy paste some irrelevant content template but fits your search terms, and then feeds you tons of ads when you thought you found answers to your questions.
There are a little bit of variation for other stuff, but they have their templates. Say if you look for some specific thing "the earliest super nova documented" then chances are it will guide you to wikipedia or some valid sources.
But if your search term contains anything that was trending on google, say if you search some hot game's tip, etc. There will be pages and pages of AI generated contents, from some domain you don't really recognize. (so better put ign or gamefaq or Fextralife/fandom wiki as search term now. )
I hadn't even considered the quantity of ads on those sites... Any time I accidentally find one, it's a long column of text that starts off with a bunch of filler roughly related to whatever I was searching for, maybe a couple of lines with an answer (right or wrong is a different matter), then breaks down into a bunch of self-contradicting nonsense. I just don't see the ads because of uBlock Origin, so I never see how bad they are. AI generated sites are completely aggravating.
I also don't see the ad with ad block, but when you see the not working weird space or failed embeded blocks, sometimes a same site reference link etc to other not related topics(highly likely to have finger printing) it's like "okay, fuck, they got me again."
The thing that upsets me most about this article is that when I try other search engines, I still find myself needing to use Google to find certain things. Usually that's information or questions and not products, but if it's this bad for Google I can't imagine it's any easier on the others.
Yeah, I tried for a long time to use DuckDuckGo, but honestly the results are worse than Google, even given the present day enshittified state of Google search. And it eventually just became too annoying.
I use DDG and what solved the problem for me are the "bangs". Not satisfied with the results? Add !g or !b to try another search engine.
Want to look at up at wikipedia? add !wiki? google scholar? !gsc . Super convenient, so I don't really care that much anymore how crap the search engine is because I can use ddg as a searching "hub".
ChatGPT has no concept of truth or sources. It will straight up lie to you.
It's nice for "creative" stuff but never, ever take its responses at face value.
This is just another side effects of the proliferation of AI generated text that is difficult to distinguish from human generated text. Obviously, SEO optimization has always been an issue, but more now than ever, distinguishing the fluff and nonsense from the valid is a significant challenge. I can only imagine small businesses are going to find it even more difficult to stand out when pumping SEO optimized sites requires only a few clicks. How can you compete when the tools are ubiquitous, easy to use, and available to all and the game values the results of these tools rather than the product or company themselves?
There are so many times I look for something somewhat niche that I need information on, and the first 10 or so links are all garabage keyword spammed sites. Literally lists of words that drive clicks to their site (I assume for ads or scripts). It's super frustrating. I've blocked entire TLDs on my network (.zip for example) and installed a add-on to allow me to block results in my searches.
I don't understand why Google doesn't give us a blacklisting feature. There are so many garbage results from always the same domains, just let me block websites from search results.
There are browser extensions to hide results, but a search results page with only 3 non blacklisted results isn't helpful either
Yeah... I work for an e-commerce website and ever since chatgpt came to the world we have been making product descriptions and write ups assisted by the tool.
The reason from the product manager: SEO
People search for stuff to buy... and they have to find it usually via Google. My experience, buyers care more about the price and site removed... Descriptions? Well, they're there.