There's a quote in the article, that I'm not going to take the time to copy verbatim, that highlights the problem with bullshit like this. Someone that shared the billboards did so while claiming that mainstream media was covering it up. They (MAGAts) don't care that everyone from Springfield, OH is saying that it didn't happen. They don't care that the moderator fact checked Trump about it last night. They all think it's part of some grand (replacement) conspiracy where literally anyone who refutes the bullshit is part of the deep state.
Ackshusally, they are suggesting you eat less of the kittens you consume.
They aren’t advocating for saving the kittens, they would just like for people to waste more of the kittens they eat.
You guys never seen a Chick-fil-A billboard. That's what is being parodied here and why they use "less" instead of "fewer". I was surprised to see multiple people comment on that.
The schtick is that the cows write the advertisement saying things like "Eet mor chikin" (instead of burgers, which are cows), and it's spelled wrong because they're cows. Chick-fil-A sells mainly chicken.
I'm all for criticizing idiocy where it's due, but in this case it was likely done intentionally.
Really, this looks like self parody and maybe self harm. Anybody who's not already a True Believer is going to look at that and lose control of their vehicle laughing their ass off.