NBC Sent 27 Creators to Paris. It Only Needed Snoop and Olympic Athletes
NBC Sent 27 Creators to Paris. It Only Needed Snoop and Olympic Athletes
www.wired.com NBC Sent 27 Creators to Paris. It Only Needed Snoop and Olympic Athletes
In an attempt to lure in younger viewers, NBCUniversal sent dozens of social media influencers to the 2024 Paris Olympics. But the athletes and entertainers were the ones who went viral.
On Wired, diving into influencer dynamics and why they don’t really work as reporters at all.
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People like authenticity over fake curated bullshit. Who knew…