Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.
Threads Has Lost More Than 80% of Its Daily Active Users::Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.
Anyone think Fediverse active userbase is going to fall as much too, only slower? That most people will return to their comfy commercial social networks now that the reddit and twitter demonstrations is in the past?
I'm hoping not. I like it this active. I don't want to go back to ads and "personalised" feeds and yearly new useless features.
I would say they didn't really lose 80%, because they barely had them to start with. If you click a link on Instagram and bam you're now a Threads user all 'signed up' ready to go? I mean yeah the barrier couldn't be lower there.
Retaining 20% of those users is in fact impressive. That's many millions of people.
Similarweb, a digital intelligence platform, shared its data with Gizmodo showing Threads daily active users hovered around 49 million just two days after launch.
David Carr, a senior insights manager at the analysis company, told us the engagement time based on just U.S. user data was slightly more favorable to Threads, but not by much.
Back during its 15 minutes of fame, Threads was leveraged as the fastest-growing platform in the history of apps, hitting 100 million user signups less than a week after launch.
Instagram head Amad Mosseri has also mentioned their intent to connect Threads to the decentralized Fediverse, though whether that drives new-found interest in the app is anyone’s guess.
It was clear from Thread’s launch that users were desperate for a Twitter alternative away from owner Elon Musk’s unending march toward making the platform a pay-to-play hellscape.
A big problem with the app was that it simply didn’t include features found in its main competitors, and the company spent years playing catch up, but all in vain.
In general, noticeable drop after the initial hype is expected and usual. I'm sure, there are a lot of dead accounts on lemmy as well.
In case of threads the initial jump was super huge (because of several reasons), so is the drop. 20% is still a lot, and people already have an account there, some of them can return later.
Years before the Cambridge Analytica fiasco, I left Facebook and vowed to never join any platform Zucks touches. Dude just gave me the creeps. One of the best times I ever listened to my vibes.
They rushed to release it early and take advantage of the high profile fuck ups at Twitter, it didn't even come out with a following feed. If even a quarter of users return I'll be surprised.
I mean, wasn't it obvious this will happen? Most people that joined Threads did it because an Instagram popup told them to. Most of them weren't even Twitter users in the first place. So why would Threads even stick to a user base that wasn't even into microblogging in the first place?
Forget the privacy concerns. The issue with Threads is that it's very unfinished. They assumed the rate limiting was going to be the dumbest thing Elon was going to do, and they rushed it out the door long before it was ready.
It might still succeed, but you only get one chance at a first impression.
Social ethics is not something the average people care about. I doubt if Twitter would be in trouble if not for the platform being absolutely terrible, and the non stop short slighted changes that just break things.