They're intrinsically linked, in fact. If you have kernel access, you can do any number of things, including but not limited to persistent rootkits. I agree that this bug is one step further, since it affects the processor itself, but if somebody has ring 0 access that shouldn't, you already have problems.
For users seeking to protect themselves, Nissim and Okupski say that for Windows machines—likely the vast majority of affected systems—they expect patches for Sinkclose to be integrated into updates shared by computer makers with Microsoft, who will roll them into future operating system updates. Patches for servers, embedded systems, and Linux machines may be more piecemeal and manual; for Linux machines, it will depend in part on the distribution of Linux a computer has installed.
The headline is misleading: the bug is just as fixable as any, and firmware updates are expected to fix it. AMD do not have a "near-unfixable" processor vulnerability.
What's "near-unfixable" is a deeply embedded bootkit dropped through the successful exploitation of this bug, since it can make itself invisible to the OS and anti malware tools, and could survive a reinstallation of the OS.
I wish CPUs would all have a fuse bit to permanently disable those "security co-processors". They are running who knows what and don't do the average user any good.
at this point all major chipmakers have proven that innovation is dead, nobody cares about "boring" fratures. We can finally take a step back and reflect on why did we end up here
AMD brought high core counts mainstream with infinity fabric connecting multiple chiplets 7 years ago, and their x3D is basically still brand new. Those are both massive innovations.